Those three words guarantee Rudd the toughest week yet of his fledgling leadership. In a move almost certainly engineered to throw momentum back behind the Government in the pursuit of Rudd, Campbell has resigned from cabinet. I'm sure we'll see a return to cabinet in the future, or favour granted to Campbell for 'taking it for the team', just as we'll see a growing storm of media intensity come Monday. The Government has set the bar for dealing with Brian Burke - a bar too high for Rudd. Instead of dulling the relentless attacks in parliament we saw Rudd endure on Friday, the Government now has the ability to shift the attack up a gear.
This next week will be all about Rudd being on the back foot - desperately trying to regain the friendly media environment of his honeymoon, vainly trying to set the focus on his agenda, whilst remaining embroiled in the Brian Burke saga.